Understanding our target customers across India, UK, and European markets to create personalized skincare solutions.
Detailed profiles of our primary target customers across markets
Provide data-driven personalization with transparent ingredient information and scientific validation to build trust and loyalty.
Offer educational content, starter routines, and accessible price points with clear guidance on product usage and expected results.
Deliver high-performance, time-efficient solutions with clear value proposition and demonstrable results to earn trust and loyalty.
Regional variations and unique characteristics by market
Young professional seeking to upgrade from mass-market to premium skincare, with specific concerns around hyperpigmentation and uneven skin tone.
Holistic approach to beauty, seeking clean formulations that align with overall wellness philosophy.
Well-educated about ingredients and formulations, seeking evidence-based solutions for specific skin concerns.
Prioritizes sustainability, ethical practices, and transparent supply chains in purchasing decisions.
Trusts dermatological and pharmaceutical approaches to skincare, with emphasis on clinical validation.
Appreciates premium experience, sophisticated formulations, and sensorial aspects of skincare.
Opportunities for THE GLOW EDIT to address unmet needs
While personalized skincare exists, few brands offer truly data-driven, AI-powered personalization at accessible price points.
THE GLOW EDIT Advantage: AI technology that continuously learns and adapts recommendations based on user feedback and results.
Many brands either focus on "clean beauty" without efficacy or use actives without education.
THE GLOW EDIT Advantage: Transparent formulations with clear explanation of ingredient benefits, concentrations, and expected results.
Few brands effectively address the specific needs of diverse skin types and concerns across different geographic markets.
THE GLOW EDIT Advantage: Formulations tailored to regional skin concerns and preferences while maintaining core efficacy.
Many brands either overwhelm with technical information or oversimplify to the point of being unhelpful.
THE GLOW EDIT Advantage: Tiered educational content that grows with the customer's knowledge level, from basics to advanced skincare science.
Few brands offer systematic ways to track progress and validate results over time.
THE GLOW EDIT Advantage: AI-powered skin analysis tools that objectively measure improvements and adjust recommendations accordingly.
Most brands focus on one-way communication rather than fostering genuine community around shared skin concerns.
THE GLOW EDIT Advantage: Creating spaces for users to share experiences, results, and support each other's skincare journeys.
Real-time data and market trends
Loading live market data...